Current:Home > MyUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Blueprint Wealth Network
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-16 07:15:42
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (76)
Related
- Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
- Damar Hamlin is in 'good spirits' and recovering at a Buffalo hospital, team says
- Meet the Country Music Legend Replacing Blake Shelton on The Voice
- Can Trump Revive Keystone XL? Nebraskans Vow to Fight Pipeline Anew
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- With telehealth abortion, doctors have to learn to trust and empower patients
- The FDA no longer requires all drugs to be tested on animals before human trials
- Damar Hamlin is discharged from Buffalo hospital and will continue rehab at home
- Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
- Author Aubrey Gordon Wants To Debunk Myths About Fat People
Ranking
- Buckingham Palace staff under investigation for 'bar brawl'
- Travis Barker's Kids Send Love to Stepmom Kourtney Kardashian on Mother's Day
- Damar Hamlin is in 'good spirits' and recovering at a Buffalo hospital, team says
- An FDA committee votes to roll out a new COVID vaccination strategy
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- 6 doctors swallowed Lego heads for science. Here's what came out
- 9 diseases that keep epidemiologists up at night
- In Spain, Solar Lobby and 3 Big Utilities Battle Over PV Subsidy Cuts
Recommendation
Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
The FDA approves an Alzheimer's drug that appears to modestly slow the disease
An FDA committee votes to roll out a new COVID vaccination strategy
Most Americans say overturning Roe was politically motivated, NPR/Ipsos poll finds
New data highlights 'achievement gap' for students in the US
7 tiny hacks that can improve your to-do list
Christina Hall Recalls Crying Over Unnecessary Custody Battle With Ex Ant Anstead
In praise of being late: The upside of spurning the clock